Croatia Roundtable 2006
The 2nd Culturemondo International Roundtable took place October 20-22, 2006Â in Dubrovnik, Croatia.
Entitled Cultural portals: A new era of cooperation, it offered a unique opportunity for cultural portal experts from all continents to enhance their working practices, to recognize emerging trends and to exchange experience.
The objectives of this 2nd International Roundtable were to consider how as cultural portals we respond to our usersâ€™ and stakeholdersâ€™ needs, to explore new avenues of cooperation and information, and to share how we measure our success in achieving our respective goals.
The roundtable was informed by the 2006 Cultural Portal Survey which served to examine cultural portals and provide the Culturemondo network with a reinforced knowledge base with which to support the continued development and management of our national, regional and local initiatives.
Simultaneous translation was available for Day 1 and Day 2 in English, French, Spanish and Croatian.
A unique, applied and informal agenda
This two and half day roundtable focused on the following aspects of cultural portal management:
What can international partnerships bring us? How can we identify new models of cooperation amongst ourselves as web professionals and also with our audiences? How can we usefully share information and best practices using concrete indicators, such as users metrics and financial sustainability, in measuring our contribution to cultural development and the promotion of cultural diversity?
Measures of success
How can we meet the challenge of developing a successful portal and online brand in a crowded, competitive and commercial marketplace shaped by dominant technology and players? Cultural portals, as new public spaces, are successful when they are an alternative to mainstream entertainment sites, responding to a more subtle set of audience needs. At the same time, we must operate as good businesses and demonstrate clear measures of success in order to justify the support of public investments.
The emerging generation of web technologies brings new opportunities for us as online publishers. Its democratic potential leads a social phenomenon in the approach to creating and publishing web content: open communication, decentralization of authority, and freedom to share, create and re-use on-line content. But how can this be balanced with our own editorial voices? What is the role of the institution if separated from its content? How do we safeguard authenticity? Also, new platforms allow us to deliver information to users as they are on the move. Are our cultural portals ready to meet the new challenges of accessibility and mobility?
Hosting in Dubrovnik, Croatia
Dubrovnik is a city inscribed in the UNESCO World Heritage list. The richness of its culture and artistic happenings will provide an attractive cultural setting for the participants. Hosting the Roundtable in Croatia will also provide an opportunity to survey the trends in cultural portal development in South Eastern Europe and Croatia and to investigate in greater detail the regional situation.